Advertising on television and radio, remains one of the most effective ways of promotion. According to recent studies, more than 85% of households around the world have a TV, and US residetns on average, spend more than 270 minutes a day watching TV.

Radio is in many ways similar in its characteristics to
advertising on television, however, using only hearing for perception
advertising information that is not comparable to television
artistic force. Many radio stations only broadcast music,
news, and in between - advertising. A person may not seem to hear them, but nevertheless, upon reaching a certain number of contacts with a consumer, the advertising message begins to provide an active
subconscious influence.

Taking into account the specifics of listening to the radio on the road or
background in the work process, the time when people go to and from work, is best for getting the largest audience for advertisers.

TV advertising delivers a huge business advantage. It can drive market share, people trust TV and it provides scale and reach. It also provides you the ability to buy the exact amount of ratings (or numbers of viewers) that you need. Whether it's a winters evening and everyone is cozy'ing down around the television to watch live the latest 'big hit' or in summer when less people are glued to the box, you buy a specific amount of your target audience and that is what the station or network has to deliver you.

Another of the advantages, especially when compared to other video marketing platforms, is that TV still regularly sees some of the highest engagement rates available. When looking at website data for companies using TV advertising, Television advertising often contributes to more than 35% of all visits to the total number of all visitors. Furthermore, global studies have shown a 60% likelihood of buying a product when influenced by TV ads, compared to a 40% likelihood for online and social media advertising.

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of and advertising which uses the Internet to deliver marketing messages to consumers. Many consumers find online advertising disruptiveand have increasingly turned to for a variety of reasons.When software is used to do the purchasing, it is known as programmatic advertisiline advertising includes email marketing, (SEM), many types of (including advertising), and . Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include who help generate and place the ad copy, an which technologically delivers the ad and tracks statistics, and who do independent promotional work for the advertiser.

In addition to OTT services, online radio services are now gaining more and more popularity, allowing you to listen to your favorite radio station anywhere in the world with even basic Internet access. In addition, the high-quality online radio service offers a wide selection of radio stations for “every taste” with the possibility of deferred listening, recording the broadcast, chatting with a radio host, etc.
The analysis made it possible to make a choice in favor of the myRadio service, which offers a wide selection of radio stations that receive attention from the desired target audience.

Placement on online radio: CIS Deep, CIS Rock, Club Dance CIS, Latina CIS, Love Songs CIS, Relax CIS, Top EuroHits CIS, Disco 80s, Disco 90s, Karaoke hit CIS, Russian rock CIS, Russian hit CIS , and other radio stations of the portal myradio.center, as well as the application myradio.store.